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    The site will go live from training camp for the first 30 minutes of every “public” practice from Saint Thomas Sports Park, giving viewers an up-close look at the action on the field with insight from the “Voice of the Titans” Mike Keith, general manager Ruston Webster and former Titans linebacker Keith Bulluck.

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Tennessee Titans Football

Jefferson: Receivers Should Major in ‘Non-Talent Issues’

Posted by Craig Peters on June 7, 2013 – 2:27 pm

New Titans receivers coach Shawn Jefferson classifies his position group as “under construction” as the Titans advance through their offseason program but said it’s been “very helpful” to see players on the field than just on film.

Coach Shawn Jefferson has emphasized the importance of blocking to Titans receivers.

Coach Shawn Jefferson has emphasized the importance of blocking to Titans receivers.

Jefferson has been laying a foundation for the plan he envisioned when he got the job. He said he’s trying to expose the receivers to as much adversity through hard training and begins every practice by shouting, “Work,” as each receiver hits a blocking sled.

Jefferson played in 195 games in 13 NFL seasons and laces up cleats instead of sneakers every day he hits the field so he can demonstrate routes the way he wants them to be run. He’s also instilling a “no block, no rock” mentality to encourage receivers to take care of responsibilities that go beyond catching and running.

“One thing is we’ve got to be great blockers at the receiver position,” Jefferson said. “That’s the first thing we’ve got to do. We have a running back (Chris Johnson), that every time he touches the ball, he has a chance to take it to the house, so we’re going to give him every opportunity to do that.”

Another strong emphasis is on finishing the play, whether a receiver has the ball or is going to help the player that just caught it. Jefferson’s made it a frequent habit to sprint toward a receiver after a catch, yelling, “Finish,” as defenders swarm and reach for the football and has been vocal when he doesn’t think a player has sprinted hard enough toward the ball after a catch.

“That’s got to be like second nature when one of your teammates catches the ball,” Jefferson said. “You’ve got to hit the trail running. A guy may strip the ball and you may be there to pick it up. I want us to major in the non-talented issues: hustle, attitude, effort. Once you’ve got a group that majors in those — because these guys have the physical tools to play this game, but everybody else in the league has the tools to play this game, so what you’ve got to decide is, ‘What’s your mission statement as a player? Are you going to be relentless?’

“When people see my group, I want them to say those guys major in the non-talent issues,” Jefferson continued. “That’s what I’m trying to instill in them. When it’s not coming your way and you’ve got a block on the backside, ‘What’s your attitude in getting out there to get that touchdown block?’ That’s what I’m interested in. You’re going to catch passes, you’re going to catch touchdowns; I’m interested in the non-talent issues, the want-to.”


Posted in titansonline.com Blog | 7 Comments »


7 Responses to “Jefferson: Receivers Should Major in ‘Non-Talent Issues’”

  1. By chris on Jun 7, 2013 | Reply

    Finally a coach who will stress the fundamentals instead of the ego. Way to go Shawn.

  2. By Phirewolf on Jun 8, 2013 | Reply

    Shawn Jefferson, the best NFL receiver coach.

  3. By Phirewolf on Jun 8, 2013 | Reply

    Lions can have 1 Megatron. Titans will have 6 Megatrons. He’s transforming the Titans to go prime!

  4. By David Garcia on Jun 8, 2013 | Reply

    Another thing is will Jake get them the ball, he’s had his accuracy problems. Improves on that and the offense should be something to look at. Double threats, passing and running. GO TITANS!!

  5. By J. Virginiak on Jun 9, 2013 | Reply

    Love this kind of attitude ! This is what we need !

  6. By aguilard on Jun 10, 2013 | Reply

    Hopefully we can play alot better than last year and maybe we can make the playoffs this year

  7. By Jason Burcg on Jul 24, 2013 | Reply

    This sort of attitude is what our team needs right now. Get back to the basics and do the small things, then the big things will come. As a huge Titans fan this season is one I’ve been waiting for, for a long time. Our offseason acquisitions have put us in a situation where we have a legit chance to make the playoffs and possibly win a championship. So excited for the season to start! GO TITANS!!!!!

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